I have been in the training business for over twelve years.



Practical Information Products for the Internet, 1

I have been in the training business for over twelve years. As I began writing how-to manuals, I naturally began offering seminars on how to write how-to manuals. And I still do. But I've found that by putting what I've learned about this subject into print and marketing this manual, I've been able to reach out and help many more people than I ever could through seminars alone. Practical. Above all else, writing, publishing, marketing and promoting your how-to manuals is practical. Information products are some of the easiest things to create and market (especially over the Internet!) How-to manuals are a consistently profitable market. Never mind if there are already twenty- eleven things in print on your topic. If you have something new to say on the subject, or some new way to say it, you have a unique product that may fulfill the needs of others. Portable. One of the things I love most about this business is that it's portable. You can write, publish, market and promote your how-to manuals from virtually anywhere. I've written how-to manuals while traveling almost full-time delivering my seminars and training courses. When my wife takes early retirement in a few years, she wants to move from the large city we now live in on the West Coast to a small town in northern New Mexico. No matter, I can still do my business from wherever we settle next. Your Spin. This business really has no limits! As I said above, even if there are many other publications on a topic you want to write your how-to manual about, don't fret! Put your unique stamp on the topic and/or market it in a new way, and you'll find plenty of buyers. Do you think Dr. Wayne Dyer was the first person to write a self-help book? Absolutely not! But the way he wrote "Your Erroneous Zones" reached people, many of whom had never read a self-help book in their lives, in a way that made him a best-selling author! Easy & Cheap. It's getting easier and cheaper than ever to produce your how-to manuals for distribution, from traditional print media to electronic formats that can be distributed over the Internet immediately! Profitable. Finally, this is an incredibly profitable business! People who need what you know will pay more for your 30- 90 page how-to manual than they pay for a hardback book at the bookstore! And the mark-up on your product can result in substantial profits on even just a few hundred or a few thousand sales. Pricing. And that's the point I want to end this article with: one of the biggest mistakes self-publishers make is that we tend to underprice our manuals! Manuals that contain specialized knowledge are virtually always priced higher than books in stores. This is because you are making available specific information that a specialized segment of the marketplace is seeking. Your customers desperately want your information -- and they are ready, able and willing to pay for it!

About the author: Robert Brents, "The 80/20 Guy" Create Outrageous Success Through P.A.R.E.T.O.! http://www.RobertBrents.com / RobertBrents@responsiblenetizen.org I work with organizations that want to focus resources on breakthrough objectives and with decision-makers who want to produce outrageous success.

Author: Robert Brents