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"Secret Key To The Internet!"

The graveyard is littered with the remains of 100's of 1000's of online business ventures that simply went bust.

Some of those businesses were mom and pop outfits while others had multi-millions of venture capital dollars to make them strong yet they all failed miserably for one simple reason: they did not understand the "Secret Key To The Internet"!

Perhaps it is because the "Secret Key" is so simple that it manages to elude our scrutiny and understanding.

No, it is not about numbers as many would venture to guess.

"More than half of the nation is now online. In September 2001, 143 million Americans (about 54 percent of the population) were using the Internet - an increase of 26 million in thirteen months..."

That startling fact, which I have quoted above, is revealed in a truly important report, recently released by the Department of Commerce entitled, "A Nation Online: How Americans Are Expanding Their Use of the Internet."

This report contains an invaluable WEALTH of information regarding the numbers of American households connected to the Internet, details how, where and why people surf the Internet, provides demographic details on income, employment status, age groups, gender, levels of education, urban or rural locations, race and a great deal more.

The report is available in both Adobe PDF format and also Word 2000, I download the word report, which is a whopping 4263K in size. But it is worth its weight in gold for all the information that it makes available; info, which you may well find essential in planning and executing your own business plan online.

In the "Conclusion" section of the report, they state that, "Approximately two million more people become Internet users every month!"

For those of us doing and wishing to do business online it is filled with nothing but encouraging good news.

You may access details for receiving a FREE copy of the report, via auto-responder, at:

So, it is not about the number of people online.

The "Secret Key To The Internet" is about communication.

Personally, I have been expounding this idea since I first came online in March of 1994. I was blessed with the realization that the Internet was all about the ability of anyone to be able to communicate on a global scale.

This is an awesome ability. You, as an individual and for the first time in history, are able to reach across time, space and national borders and touch people in every corner of our world.

This fact is proven by the results of the report quoted above. Their research found that 84% of ALL people accessing the Internet do so to "communicate" via email.

For those of us wishing to do business online it makes poignant the fact that you must use email as the foundation of your marketing and promotional campaigns. Otherwise, you are missing the point. And, you must do so without resorting to SPAM.

Of course, that is not to say that web pages are not important too.

The study found that over 67% of ALL people accessing the Internet, do so in search of information. This points out that your product and or service information should be posted online on your web page.

The way to successfully capitalize on the "Secret Key To The Internet", is to combine that ability to communicate and to deliver the information that people seek in a customized package that is unique to your own particular situation.

Obviously, it is not as easy as it might sound. Otherwise, everyone wishing to do business online would be a net millionaire and all of those failures would never have occurred.

But those people simply did not get it. You, at least, now know where it is that you need to start.

About the author: A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.7 MILLION FREE Ad Sites!" Visit us at:

Author: A. T. Rendon